Rise in Home Entertaining Leads PRIMA to Extend Wine Cooler Range

Prima wine cooler with door open showing 4 wooden shelves inside.Prima has extended its wine storage collection with the addition of a range of larger 600mm dual temperature built-in models, complementing the current choice of 300mm models perfectly.

Due to the continued popularity of home entertaining, Prima has seen sales of wine storage appliances increase year on year, so to meet this demand and offer further choice, it has added the stylish new 600mm models to the Prima Appliance Collection.

Featuring dual zone temperature settings with the cooler upper zone at 5-12°C and the lower zone at 12-20°C, the range has a 44 bottle capacity (127 Litres), making it ideal for the storage of all wine types. Other selling points include a digital temperature display with adjustable thermostats for each zone, a temperature warning alarm, internal light, auto defrost function, and four timber shelves.

With an easily reversible door and measuring in at a width of 600mm, the same as a standard kitchen base unit, the new Prima Wine Coolers would integrate seamlessly into a streamlined run of kitchen units and appliances. Colour options include black or stainless steel including a stainless steel handle, making it easy to coordinate with other appliances.

Like all Prima appliances, the new wine coolers are priced at a highly competitive level, combining a high quality build and finish with exceptional value for money. What’s more, the Product Guarantee remains particularly generous at Five Years (Parts) and Two Years (Labour), backed by the PrimaCare after-sales package, a dedicated service for all warranty queries.

Supplied by PJH, one of the UK’s largest distributors with huge stock holding capabilities, means Prima product stock levels are always high and therefore available for next day delivery. Simply visit PJH’s Partners Portal website for online ordering and delivery to store or home address (to 93% of UK postcodes).

For more information on the newly expanded Prima Wine Cooler range, contact PJH on Tel: 0800 8 77 88 99 or visit the PJH Partners Portal website, www.partners.pjh.uk (for online ordering, account management and dealer support materials).